Content planning
The challenge
Lots of people in associations create lots of content:
- Meeting planners plan conference sessions
- Education specialists plan curricula
- Editors plan magazine and journal content
- Research directors plan research reports
- Advocacy leaders plan legislative talking points
- Members create content of all kinds, with various amounts of planning
The list goes on and on, varying for each association.
The thing is, all of that content is usually created individually, with
- little or no knowledge about what other content is created on that topic or for the same audience
- no common understanding of what the audience actually needs from that content
- no coordination about when and how to let the audience know the content exists
The solution: Calendar + discussions
With an organization-wide content calendar, all content creators can see what else is being created and have the opportunity to
- connect with the people creating content
- ensure that their content is connected to the other related content
But the calendar is only a quiet repository. In order for content planning to be holistic and organization-wide, it's key to
How we can help
As outside consultants, we
- share stories about how holistic planning has helped other organizations
- establish sustainable routines and processes for planning content together
- suggest tech platforms